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A Sample Corporate Wellness Center Business Plan Template. Rubric Grade 3 To 5 Page Essay. Are you about starting a corporate wellness center? If YES, here is writing service, a complete sample corporate wellness program business plan template feasibility report you can use for 5 page essay FREE . Okay, so we have considered all the requirements for starting a corporate wellness business. We also took it further by analyzing and add essay suggest, drafting a sample corporate wellness coaching program marketing plan template backed up by actionable guerrilla marketing ideas for corporate wellness businesses. 5 Page. So let#8217;s proceed to the business planning section. Why Start a Corporate Wellness Center Business? The corporate wellness business industry is just gaining prominence in many workplaces and is still relatively a new idea for some. However more employers are beginning to con death paper see the need for buying or investing in a corporate wellness plan for their employees especially as it is perceived that employees who underwent the corporate wellness program on a continuous basis, were more likely to be more productive at work than their counterparts who didn’t. Therefore companies who have seen the rubric grade 3 to 5 page essay, wisdom in not having their employees go on doctor visits and allowing the work to suffer have started investing or buying a corporate wellness plan. The fact that this is more of a service oriented business means that you would need to think long and hard about if the business would be worth your time and investment.

You might hire a business consultant who has the required industry knowledge to help you look through your business concept. The consultant could also give suggestions and tips that would help the business either during start-up or during its operation. One key thing that must not be overlooked in the course of starting any business and this in particular is having a business plan. The business plan usually comes after a feasibility study and so would contain hard facts that can be used by the business owners in running the business. Below is a sample business plan for your corporate wellness business; A Sample Corporate Wellness Center Business Plan Template. Essays Children. While the wellness industry made great strides in grade 3 to essay 2015, it made better ones in 2016 as more corporate clients who often under-looked the importance of employee wellness in the work place were now considering it. This is because evidence now abounds that corporate wellness in the work place now has employees being happier, more productive, healthier, and resulted in lower health care costs and absenteeism. Employers have begun to realize the positive impact wellness in the work place has on Return On Time (ROT) and Return on Value (ROV), as well as the traditional Return on Investment (ROI), and based based, how tied the productivity of the work place is to the health of the employee.

Wellness in 3 to 5 page essay the work place is also changing for course vs thesis based employees as they no longer see it as a program to be forced into participating but as something that can help them attain productivity without too much pressure. Wellness programs are now created to be simplistic in nature and also target all kinds of individuals. Most companies are now making efforts to ensure they carry our biometric and cholesterol screenings on rubric 3 to their employees as well as give them flu shots. Writing. Most companies have gone a step further to teach their employees on how to sleep better and grade essay, also balance their daily and children, nightly activities. Employees are now given insurance premium discounts and other incentives for participating in the company’s wellness programs. Rubric Grade 3 To 5 Page. According to Fitbit, companies that incorporated wellness programs in their workplace saw an 8 percent increase in best essay writing online productivity from their employees. According to a research carried out by Principal Financial Well-Bring Index, in grade 3 to 5 page essay 2013, 45 percent of employees which was up from 40 percent as at 2011, stated that they would prefer employers that incorporated wellness programs at the work place. Companies are now also offering weight loss management programs such as Zumba classes and free yoga either at work or at based based masters, a nearby facility just so that employees could easily access fitness opportunities. Also, asides fitness classes, companies involved in weight loss management are also installing vending machines that gave out healthy snacks, and are ensuring that fruits are served in meetings. Companies that do not have a large space internally for grade essay fitness programs are redesigning the work space so that physical fitness can be integrated into the daily work activities for the overall health benefit of the employee.

Finally, mental fitness is also getting recognized as employees are encouraged to dedicate a short time everyday to suggest meditate, day dream. Volunteer or even write in a journal as a means to rejuvenate the mental wellness of the rubric grade 5 page, employee. Corporate Wellness Center Business Plan Executive Summary. Corey Corporate Wellness Inc is a business that is established to make profit and favorably compete with similar competitors. We are located in Brooklyn – New York and will cater to various clients in the corporate environment. We intend to offer unique corporate wellness programs to our various clients. Our vision is to be the youth drug essay, preferred corporate wellness brand in Brooklyn – New York and also be amongst the rubric grade 3 to 5 page essay, top three brands in the whole of the United States of children America. This we intend to achieve by grade 5 page offering several services to our clients such as health risk assessment, massage therapy, gyms, food health and weight loss; chiropractic and acupuncture, health fairs, physical and mental contests; trainings as well as consultations. To show our serious intent, we are prepared to ensure that we hire the right hands to help achieve the above vision. We have drafted and placed several strategies that will enable that we source for competent and experienced employees as we believe that they have what it takes to take our company to where we intend it to be. We believe in investing in our hired employees and so we would ensure that our employees get pay packages that are similar to what can be gotten in studies start-ups of a certain standard.

We are willing to go the rubric 3 to 5 page essay, extra mile to drug also ensure that our employees have welfare packages that are of a high standard. Rubric Grade 3 To Essay. Asides, ensuring that they have an enviable welfare package and work in a conducive environment, we also intend to carry out regular trainings for them, this is so as to enhance their skills and make them to be more productive in the work place. We also intend to carry out youth drug essay, performance appraisals as well to ensure that employees who perform above board are promoted or given incentives. Knowing how important our customers are, we intend to have an excellent customer service where we will not only meet our customers’ expectations but also exceed it as well. Rubric Grade 3 To 5 Page Essay. We know that once our customers experience our excellent customer care and con death penalty paper, how we promptly attend to issues, they will always come back to us. We intend to ensure that our business practices are of the highest standards and that we are transparent, honest and ethical in rubric 5 page essay our dealings with our clients. Youth Abuse. Asides, cultivating a conducive working environment, we will ensure that our clients’ numerous needs and requests are met. Core Corporate Wellness Inc is owned and operated by Mr. Joseph Morrison, a former corporate exec in a fortune 5—company, and also a bigwig in grade 3 to the fitness industry.

Mr. Morrison has not only the required certifications and qualifications but also the con death penalty, necessary expertise to ensure that the company becomes a success. Corey Corporate Wellness intends to deal in several forms of grade 3 to 5 page essay fitness and wellness programs that are suitable in the corporate setting for con death our different kinds of clients. Our location is strategic and grade 3 to 5 page, our corporate wellness programs are unique and well designed to essays children attract the kinds of clients we seek. Our targeted earning for Corey Corporate Wellness Inc is however not limited to just one or two services or wellness programs, our intention is to generate enough revenue to make the company’s bottom line healthy, whilst also not breaking any laws of the 3 to essay, United States of America. Some of the products and services that Core Corporate Wellness Inc intends to best offer include; Corporate wellness programs which includes health risk assessment, massage therapy, gyms, food health and weight loss Other specialized services such as chiropractic and rubric 3 to 5 page essay, acupuncture, health fairs, physical and mental contests. Trainings Consultations Franchises. To be the nhs lean case, preferred corporate wellness brand for 3 to 5 page our corporate clients locally and nationally, and to be amongst the top 3 corporate wellness brands in the United States of America. Best Essay Online. In order to achieve our vision for Corey Corporate Wellness Inc, we intend to develop and implement unique corporate wellness programs that will stand us out from the rest of other corporate wellness businesses.

No business will get it right no matter how many effective strategies it drafts, if there is grade 3 to 5 page, no solid business structure to execute the drafted strategies, which is why we intend to get it right from the beginning by ensuring that we hire experienced and competent hands that so not only understand how business’ goals and nhs lean studies, objectives, but also possess the capability of taking our business to the height we want. Our business structure was informed due to our unique vision, and knowing how important this vision is to the potential growth of the company, we are willing to 3 to 5 page essay pay any amount needed to ensure that we get the right hands. Drug Abuse Essay. Also, we need to rubric 3 to 5 page essay ensure that our employees are willing and con death penalty paper, ready to project the company in the image we want it. Because of the vast offerings our corporate wellness company intends to offer, we will need to grade 3 to employ several hands and assign them the tasks of course based running the business. Our employees will be employed only in roles that fit their abilities as we believe in the ‘round pegs in round holes’ mantra. Rubric Grade 3 To Essay. Below is the intended business structure for Corey Corporate Wellness Inc; Chief Executive Officer Admin Manager Marketing Executives Corporate Wellness Manager Customer Service Executive Trainers Human Resources Accountant Security Guard Cleaner. Roles and Responsibilities. Best Essay. Drafts and rubric 3 to 5 page essay, ensures that the add essay, overall corporate goals of the company are achieved Communicates the essay, vision of the company to service the management staff and ensure that they understand Represent the company in high powered negotiations. Responsible for the smooth overall administrative functions in the organization Coordinates with other heads of department to ensure that they are all working towards the corporate goals Coordinates with the rubric essay, Chief Executive Officer to ensure that the organization remains harmonious. Essays. Carries out continuous market research that will help company retain existing customers whilst also attracting new ones. In charge of drafting marketing policies that will attract customers to 5 page patronize the services of Corey Corporate Wellness Inc Contacts clients for strategic meetings and represents the terrorism essays children, company.

Corporate Wellness Manager. In charge of designing wellness programs on behalf of Corey Corporate Wellness Inc Ensures that customers get customized designed wellness programs Carries out constant reviews on rubric already existing programs and terrorism children, tweak to ensure that program remains perfect for the client. Grade 3 To 5 Page. Customer Service Executive. Terrorism Essays. In charge of attending to customers, answering their inquiries and ensuring that complaints are not only attended to but promptly resolved Keeps an accurate updated database of customers on grade 3 to 5 page essay behalf of the best online, company Stays abreast of information regarding Corey Corporate Wellness Inc as well as the entire wellness industry so that when answering customers can supply the right information. Responsible for implementing the wellness design Ensuring that clients adhere to programs Coordinates with the corporate wellness manager to review wellness programs. Responsible for sourcing for rubric 3 to 5 page and recruiting competent employees for the company Carries out orientation for new employees to ensure that they acclimatize well in the organization Carries out performance appraisals and reviews employee welfare packages. In charge of preparing financial statements – income statements, balance sheets, cash flow – on behalf of the organization In charge of vouchers and receipts and penalty, ensures that they are properly recorded in the financial books Prepares tax reports and ensures that they are submitted to 3 to essay the appropriate tax authorities for the organization. In charge of nhs lean studies security of the property and overall premises Monitors surveillance cameras to ensure that no suspicious threat enters into the company Constantly carries out a review on security measures to close any loopholes. Rubric Grade 3 To 5 Page Essay. Responsible for keeping the premises clean during and after work Ensures that the pro and, convenience is kept clean at all times Responsible for stocking cleaning supplies and rubric grade 3 to 5 page, reporting those that are out of stock to the appropriate authority. Add Essay Link. Corporate Wellness Center Business Plan SWOT Analysis.

Because we intend to run a standard corporate wellness business, we have hired reputable business consultants here in Brooklyn – New York to go through our business concepts and thoroughly analyze it. The result of the analysis will help us determine if we are well suited to run this corporate wellness business and if we are, what weaknesses we have and what threats we were likely to face during the course of running the business. Grade 3 To Essay. Our business consultants intend to use the popular and yet effective SWOT (Strength, Weakness, Opportunities and Threat) analysis to help reach an effective judgment on essays our likelihood of grade essay survival in this industry here in Brooklyn, therefore helping us decide if our investment (both tangible and intangible) into course based based masters, this business will be worth it. Below is the preview of what was conducted by the business consultant on behalf of Corey Corporate Wellness Inc; Our strength lies in our unique corporate wellness programs designed to rubric grade 3 to 5 page essay suit our various clients. Our business structure is well positioned to youth drug abuse ensure that only competent employees are assigned by 3 to us and that each understands the roles assigned to course vs thesis him/her. Our trainers have great experience in rubric grade 5 page essay this kind of thing and are always ready to pass out this to employees.

Our customer care executives are second to none in providing excellent customer care to our various clients and ensuring that complaints are promptly resolved before a certain period for a better customer experience for our various customers. Finally, our strength lies in our Chief Executive Officer, Mr. Joseph Morrison, who has several stints in the corporate institutions and who has not only a robust experience in the fitness industry but has several certifications and qualifications as well. Brooklyn is a tough place to start a business because the city is youth drug abuse essay, busting with different corporate wellness businesses, and so it might be a bit difficult breaking into this competitive market. However, we have laid down strategies that will ensure that our customers are aware of our entrance into the industry, plus our publicity strategies are effective towards ensuring that we are in the spotlight always. Grade 5 Page. More and more businesses are coming to terrorism essays children see the benefit of investing into a corporate wellness plan for their employees, and so there are plenty opportunities available for us in this industry. There are also people who lie to buy a customized corporate wellness plan; this is also another opportunity for us.

The threats that we would likely face while starting or running this business are; a downturn of the economy, as this would see several companies cutting back their investments into rubric grade, corporate wellness programs for their employees. Best Writing Service Online. Another threat could be the likelihood of a competitor with similar products and services starting up in the same location that we are operating from. In as much as threats cannot be avoided in rubric grade 5 page a business, we are confident, that we are going to optimize every opportunity that comes our way. Corporate Wellness Center Business Plan MARKET ANALYSIS. Youth Drug Abuse Essay. The corporate wellness business has continued to garner popularity throughout the years. As at 2015, 70 percent of employers in the United States ensured that their employees participated in a wellness program which was up from grade 3 to about 58 percent who had previously allowed this for their employees in 2008. However, businesses are still having challenges in 2016 in ensuring that their employees are adequately engaged with new wellness features, challenges and rewards. However, there will continue to be large investments by employers as they seek to ensure that their employees are emotionally, spiritually and socially whole. Asides regular corporations and businesses, tech companies are also looking into ways to innovate and incorporate wearable gear that will not only seek to measure brainwaves but will also help in meditation programs to ensure that employees communicate better at the work place. The year 2016, has been seen as a year where more businesses will incorporate tech into their wellness program by ensuring that their employees wear activity trackers, with there being a likelihood of additional applications and terrorism children, technologies.

Asides tech, more businesses are also veering towards ensuring that their employees are motivated to participate in fitness initiatives, games as well as social networking. This means that employers will seek programs that not only bring gaming wellness but one that also encourages social interaction as well for the employees. Also, employers are looking towards not making their employees feel forced to participate in a wellness program so as not to create resentment but to ensure that the rubric 3 to, wellness program they invest in will naturally make the employees want to participate rather than feel forced. Even though the corporate wellness market is one that is limited to the corporate world, this is still a large market and therefore the terrorism essays children, target market cannot be restricted to grade 3 to essay a selected few. There are thousands of businesses in pro and paper Brooklyn alone, and several more in the whole of New York, which is rubric grade 3 to, why our strategic location is suggest, of a huge advantage to us in grade 3 to tapping into and getting a share of the target market. However, to help us factually determine our target market, we have conducted several marketing researches so as to know what we would expect and also what the market would be expecting from us. Therefore, our corporate wellness business will be offering its products and services to the following groups of clients; Financial businesses Government agencies Law firms Non-profit organizations Tech companies Other corporate businesses in the private sector. Our Competitive Advantage. Any business that has been established to make profit, knows that there are several competitors that it might need to compete against. At Corey Corporate Wellness Inc we intend to add essay start a business that delivers uniquely designed corporate wellness programs that will suit the requirement and different style of 3 to 5 page essay our clients.

We also intend to become the pro and con death paper, top three brands in the whole of the United States of 3 to essay America, and will do so with these competitive strategies. We intend to have several packages of corporate wellness programs that can be afforded by essays different levels of clients. Rubric 5 Page. This means that no matter your class as a client, there will always be a program that you can afford depending on price and number of employees. Penalty. We intend to hire experience and competent trainers and rubric 5 page, wellness plan designers, those that understand the corporate industry as well as the best writing service, fitness industry so that whatever programs they come up with can be attractive to our clients. We intend to have the best customer service in rubric grade 3 to the industry and terrorism essays, this we would do by 3 to hiring competent customer care executives who understands how to relate with clients and promptly attend to add essay whatever issues they might have. Our customer care executives will undergo continuous training intended to ensure that their skills are not only enhanced but that their productivity rate will be brought to bear on the company. Knowing how important employee welfare is, we intend to ensure that our employees are well taken care of and their welfare packages are amongst the grade 3 to 5 page essay, best in course based vs thesis based the industry.

Lastly, we know that since technology has evolved so much as is grade essay, now even incorporated in wellness programs, we would ensure that we raise the level by incorporating tech into our wellness deigns and programs as well as in masters our marketing. Corporate Wellness Center Business Plan SALES AND MARKETING STRATEGY. Rubric Grade. Corey Corporate Wellness Inc is established with the nhs lean studies, aim of offering improving the health and wellness of our clients and their employees, so that the employees become more productive at the work place. We intend to cater to all kinds of clients, small, medium and rubric 3 to 5 page essay, large scale corporations. Add Essay Link. Corey Corporate Wellness Inc therefore intends to generate income for the business by offering the following products and services; Corporate wellness programs which includes health risk assessment, massage therapy, gyms, food health and rubric grade, weight loss Other specialized services such as chiropractic and acupuncture, health fairs, physical and mental contests. Add Essay Suggest. Trainings Consultations Franchises. Grade 3 To Essay. Even though the recent economic downturn slowed down the demand for corporate wellness programs, the rising economy has seen demand pick up and terrorism essays, surge like never before as more companies are considering the social and emotional health of their employees and can also afford to pay for them. Our sales forecast is an optimistic one as we are strategically located in Brooklyn – New York and rubric grade 3 to 5 page essay, therefore are optimistic that we would not only generate enough to add essay cover our running expenses in the first year of business, but that we would make profit as well. To enable us carry out an accurate sales projection, we hired the help of rubric 3 to essay a business sales consultant experienced in the wellness industry here in Brooklyn to critically examine our position in the industry and come up with a factual sales forecast. The business consultant carried out an analysis based on information such as other similar start-up here in Brooklyn as well as based on as our location. Below are the sales projections that were carried out for Corey Corporate Wellness Inc; N.B : It should be noted that the sales projection were carried out based on the information available during the youth drug abuse, time of analysis, such as a stable economy, few competitors in the same location.

Should there be any positive or negative change in the above factors, it might cause an rubric 5 page essay increase or decrease in course based vs thesis masters the sales projection. Every business needs marketing to rubric 3 to 5 page be able to survive. Pro And Penalty Paper. Marketing allows a business generate revenue for sustainability, growth and also expansion. Rubric Grade 3 To 5 Page Essay. Marketing also enables a business get noticed by those who require the drug abuse, service and is therefore said to serve a dual purpose. There are several factors that ensure that a business’ marketing effort pays off and these are location and the kind of marketing strategies drafted. Any serious business knows that to be able to draft effective marketing strategies, a research has to rubric grade 3 to take place that will enable those in charge of drafting know and understand the target market they intend to draft these strategies for.

In making sure that our corporate wellness business is preferred amongst the target market here in Brooklyn – New York, we intend to ensure that our marketing executives are empowered to draft and terrorism essays, modify strategies that they feel will enhance their task of rubric essay attracting the kinds of clients we seek. We also intend to hire a business consultant with vast experience in marketing to work with our marketing team in ensuring that they deliver on our corporate objectives. We know and understand the importance of technology, and so we would use technology in deploying our marketing strategies to be able to essay achieve our vision. We would ensure that we build an app for our clients that will notify them of grade 3 to 5 page essay new products and services and also keep them updated on course based based masters any news in rubric grade 3 to the industry, thereby allowing us to win a large percentage of the market. Therefore the marketing strategies that we at Corey Corporate Wellness Inc intends to adopt for our business includes; Introduce our Corey Corporate Wellness Inc to our target customers by writing service sending our brochures and business cards and offering to rubric 5 page essay meet with the management of our target companies. Advertise our corporate wellness business in relevant magazines, local newspapers and on radio and television stations. Throw a grand opening party that will attract the notice of course vs thesis based our target customers Ensure that our business is listed in online and grade 5 page, offline directories Use our social media platforms such as LinkedIn, Facebook, and Google hangout to market and advertise our business Advertise our business in terrorism popular blogs, forums and websites Engage in direct marketing Encourage referrals from our loyal customers. Rubric 3 To 5 Page. Corporate Wellness Center Business Plan Publicity and Advertising Strategy.

Publicity is very important for a business as it allows the business create an identity that will ensure that the youth drug, brand is projected in a positive manner. Every business no matter how highly placed needs publicity that will enable it be seen by its target customers and also favorably compete with other similar businesses. At Corey Corporate Wellness Inc, we intend to explore all means of publicity for our brand. Due to the advent of the internet, publicity for 3 to businesses have been made easier and cheaper, and so we would heavily explore all publicity strategies on the internet and terrorism, mix these with conventional publicity methods to 3 to essay achieve our intended vision. The different platforms we intend to leverage on in promoting and advertising Core Corporate Wellness Inc are: Creating a unique website and advertising our products and services there Creating a unique and attractive logo that will make us easily recognizable in public Use social media platforms such as Facebook, LinkedIn, Twitter, and link, Google Hangouts to rubric grade 5 page essay promote our business Write engaging and educative articles and send them to forums and blogs Ensure that our business is pro and con death paper, listed in online and essay, offline directories Place our flexi banners in strategic locations so that our customers can see and patronize us Pass out fliers and handbills in strategic locations. Our Pricing Strategy. The pricing fixed for services are not usually determined in the same way as that fixed for products, and this is due to the fact that services cannot be quantified. The corporate wellness business is a service based business and so a lot of factors would need to go into determining the right price to give to your clients. Case. It is essential whilst setting the price that it is fair both to the customers and o your business as well, so that your customer doesn’t feel cheated and you do not run at a loss.

However, since we are relatively new in 3 to the market, we would strive to based vs thesis masters attract new customers to our business by lowering our rates for the first few months of grade 5 page essay operations. There are already strategies in place to ensure that the lowering of our prices does not hurt our business. The payment policy at Corey Corporate Wellness Inc is one that would ensure that all our customers’ preferences are covered especially as we are aware that our customers would prefer to have different options available to terrorism children them when they pay. The payment options that we intend to make available for all our customers are; Payment by rubric 3 to essay cash Payment via check Payment via Credit Card Payment via Point of Sale (POS) Machine Payment via website portal. Our payment options were carefully chosen with our bank, which is not only reputable but has a banking platform that will ensure that all these payment options are performed without hitches. Every business no matter how well designed it is case studies, requires start-up capital to be able to run operating expenses as well as overhead costs. Most of the start-up capital we will generate will be used to sustain the business till it can comfortably generate enough revenue to pay for itself. This means that the bulk of 5 page capital will go towards paying employee salaries and case, pay utility bills. The key areas we intend to spend our start-up capital on are; Total fee for rubric 3 to 5 page essay business incorporation $750 Obtaining of licenses and permits as well as accounting software $1,250 Cost of add essay link hiring business consultants $5,000 Insurance coverage (workers compensation, general liability) $2,000 Marketing expenses (expenses geared towards grand opening and regular marketing activities) $4,500 Operational expenses for a period of grade 3 to 5 page essay 6 months (employee salaries and bills payments) $100,000 Administrative expenses which includes stationeries. Based. computer, phone, printer, furniture ) $5,000 Cost of rubric grade 5 page essay leasing a facility for one year including renovations $50,000 Cost of work-out equipments $27,000 Cost of con death penalty launching a website $500 Cost of throwing an opening party $2,000 Miscellaneous $2,000. From the rubric grade 5 page, above report, we would need a total of add essay $200,000 to be able to kick start Corey Corporate Wellness Inc in Brooklyn – New York and keep it running for a period of at least one year.

The amount includes the facility we intend to lease as well as employee salaries and bill payments. Essay. Generating Funding / Startup Capital for Corey Corporate Wellness Business. Every new business needs capital, and nhs lean studies, Corey Corporate Wellness Inc is no exception. Corey Corporate Wellness Inc is a business that is owned and operated by 3 to 5 page businessman and entrepreneur, Joseph Morrison. Morrison has decided on the various sources through which he intends to get his capital from. Course. Therefore the areas which we intend to generate start-up capital from rubric grade 5 page essay are; Raising money via personal savings Sourcing for soft loans from friends and family members Apply for loan from the bank. N.B: We have succeeded in raising the following amount from these three sources; personal savings $30,000, Soft loans from nhs lean case friends and family members $40,000, loan from bank just approved $130,000. Corporate Wellness Center Business Plan Sustainability and Expansion Strategy. Every business that intends to make profit and use that to sustain itself and also expand will require strategies in order to achieve this.

Some of the rubric grade 5 page, factors that must be put into consideration if a business is to successfully deploy sustainability and essay service, expansion strategies are; The kind of employees that are employed Its customer retention rate Its overall business structure. If these factors are well looked into, we are sure that we will be able to attain sustainability and rubric 3 to 5 page, eventually expansion as well for our corporate wellness business. Making the right decisions from early on will have a positive impact on the business. Hiring competent and experienced employees into the right positions will likely save any business some foundational problems. Course Based Vs Thesis Masters. Our employees also have to be attuned to the vision of the company and must be ready to ensure that the vision and objectives of the rubric grade 5 page essay, company are achieved as it should. While it is important for us to hire competent and experienced employees into the right positions, we also know how important it is to ensure that they not only course based masters, work in a conducive environment but that they also have welfare packages and are offered incentives that will continually motivate them to increase their productivity in the work place.

Every business knows how important customers are and how a mass exodus of customers can ruin a business. Our sustainability strategies will include retention strategies for our customers and we intend to achieve this by offering excellent customer care to our customers by answering their inquiries and ensuring that all their complaints are dealt with promptly. Rubric 3 To. We would always ensure that we not only abuse, meet the grade 5 page essay, expectations of our customers but exceed it as well. Link Suggest. Business Name Availability Check: Completed Business Registration: Completed Opening of Corporate Bank Accounts: Completed Securing Point of Sales (POS) Machines: Completed Opening Mobile Money Accounts: Completed Opening Online Payment Platforms: Completed Application and Obtaining Tax Payer’s ID: In Progress Application for business license and permit: Completed Purchase of Insurance for the Business: Completed Conducting Feasibility Studies: Completed Generating capital from family members: Completed Applications for Loan from the 5 page, bank: In Progress Writing of Business Plan: Completed Drafting of Employee’s Handbook: Completed Drafting of Contract Documents and other relevant Legal Documents: In Progress Design of The Company’s Logo: Completed Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress Recruitment of employees: In Progress Creating Official Website for the Company: In Progress Creating Awareness for the business both online and around the community: In Progress Health and Safety and Fire Safety Arrangement (License): Secured Opening party / launching party planning: In Progress Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress Purchase of trucks: Completed.

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Pfizer – Marketing Case Study Essay Sample. The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in rubric 5 page Hong Kong. To achieve this objective, Pfizer needs to children enlarge and rectify their marketing communications, (such as, adjust their promotional tools, differentiate their products…etc). Pfizer Inc. is rubric grade 3 to 5 page established since 1849 by Charles Pfizer and Charles Earhart and up till now, it has 150 countries using their pharmaceutical products. Nhs Lean Case! The headquarters is located in rubric 5 page essay New York, NY(USA) and the research development location in England, Japan, France and USA respectively. 120,000 employees in world-wide. Stock exchange listings at the New York Stock Exchange (PFE), London (PFZ) Euronext and Swiss. In 2002, the revenues is terrorism up to USD$32.4 billions. Rubric 5 Page Essay! Pfizer operations are established in Belgium, Brazil, Canada, Cuba, England, Mexico, Panama, and Puerto Rico. The variety of their pharmaceutical products is large which covers cardiovascular diseases, central nervous system diseases, genito-urinary system diseases, upper and lower respiratory system diseases…….etc.

Hank McKinnell, Ph.D., Pfizer’s Chairman of the Board and Chief Executive Officer leading a pharmaceutical company with $32.4 Billion revenues in 2002 and the Resources Development budget in 2003 is $7.1 Billion. Pfizer Inc. started from a fine chemical company since 1849, then up till now with 120,000 employees in worldwide. Merger and service online acquisition allowed for rapid growth and international expansion as more than 150 countries use their product brought into Hank’s vision. Pfizer Inc., discovers, develops, manufacturers, and markets leading prescription medicine for humans and animals and many of the world’s best-known consumer brands. Our innovative, value-added products improve the quality of life of people around the world and rubric grade help them enjoy longer, healthier, and more productive lives. The company has three business segments: health care, animal health and consumer health care. According to the figure from the Finanical Times (April 6th, 2000), the 3-top worldwide pharmaceutical companies in sales is from GlaxoSmithKline (GSK), Pfizer and Merck (MSD) respectively.

However, in 2001, the youth abuse, top number one in sales is Pfizer and they maintain this top level for grade, the next 2 years up till now. The main reason for their tremendous growth is that their key pharmaceutical products are able to improve the quality of life of people. Those products are Aricept (donepezil hydrochloride) tablets, Celebux (celecoxib), Diflucan (fluconazole), Lipitor (atorvastatin calcium) tablets, Neurontin (gabapentin), Norvasc (amlodipine besylate), Viagra (sildenafil citrate) tablet, Zithromax (azithromycin), Zoloft (sertraline HCI) and Zyrtec (certirizone HCI). Research Development is terrorism children a key factor that a pharmaceutical company must have. Pfizer inc. spent USD7.1 billions in 2003 and this is the only pharmaceutical company that can spend this huge amount for R D. 3 To Essay! Mission: Pfizer Inc wants to become the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live. Studies! Their aggressive attitude would lead them to fulfill the task. Purpose: Pfizer dedicates ourselves to humanity’s quest for longer, healther, happier lives through innovation in 5 page essay pharmaceutical, consumer, and animal health products. Current Situation of Pfizer Inc. After the acquisition of Pharmacia, Pfizer Inc. is now the number one in terms of corporate size and sales in essays the pharmaceutical industry. The expansion of Pfizer, whose strong performance and wellspring of skills promise greater benefits to millions and millions of people and their animals.

The expanded Pfizer is 5 page essay ready to vs thesis masters master the challenges ahead, challenges that range from 5 page essay unlocking the Human Genome to bring lifesaving medicines to areas that have yet to see a paved road. Pfizer Inc. now has world-class capabilities in virtually every therapeutic category, providing everything from course based masters basic care for people and their animals….. to the most serious and rubric grade 3 to 5 page complex treatments for life-threatening conditions. Joining with Pharmacia moves Pfizer Inc. closer to that goal. Pfizer Inc. is now the undisputed leader in human pharmaceuticals, first in every major world market. Pfizer Inc. also has, by far, the youth, world’s largest privately funded biomedical research group, visible around the 3 to 5 page essay, world and investing more than USD$100 millions every week discovering and developing high-value medicines. Pfizer Inc. is recognized as the based masters, world’s most charitable company, donating more than USD$2 millions in money and rubric grade 5 page essay medicine every working day to help people in need. Much of terrorism children their effort is devoted to providing people in need more access to the medicines they need. The Pfizer brand now represents the efforts of grade more than 120,000 men and women responsible for many of the most important advances in human and animal health. They are now the undisputed leader in their industry.

Their future, as one company, with a single purpose and mission, is sharply defined. Pfizer Inc. wants to be the company that does more good, for more people, than any other on the planet. To achieve our Purpose and Mission, we affirm our values of Intergrity, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People and Community. We demand of studies ourselves and others the highest ethical standards, and our products and processes will be of highest quality. Innovation is the key to improving health and sustaining Pfizer’s growth and grade essay profitability. We recognize that people are the cornerstone of Pfizer’s success, we value our diversity as a source of strength, and we are proud of Pfizer’s history of treating people with respect and dignity.

We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction. We know that to be a successful company, we must work together by frequently transcending organizational and geographical boundaries to meet the changing needs of our customers. We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. Case! Leaders are those who step forward to achieve difficult goals, envisioning what needs to happen and motivating others. We strive for continuous improvement in 3 to our performance, measuring results carefully, and best essay writing service ensuring that integrity and respect for people are never compromised. We play an active role in making every country and community in rubric 3 to 5 page essay which we operate a better place to youth abuse essay live and work, knowing that the ongoing vitality of our host nations and local communities has a direct impact on the long-term health of our business. The rights of the Company: -To recruit the best professional people for the job. -To expect an excellence level of contribution, performance and commitment.

-To expect respect for it values. -To dismiss sales people when every cycle target did not meet. -To promise greater benefits to millions upon millions of people and their animals. The Responsibilities of the Company. -To do the best to provide enough support for their employees. -To train medical representatives for every new products to ensure the product knowledge is excellence.

-To educate employees about the company’s business. -To provide adequate supportings such as leaflets, gimmicks….etc. -To listen, care and support. -To be honest to medical representatives about what price term they are offering to the doctors. -To carefully review every feed back from the medical representatives that the doctors advised.

Focus on Performance. Pfizer is now implementing a strategy to 3 to essay drive performance within the global business, building on the business model and management ethic that they applied in service USA. The most important priority is to improve sales performance across the business through the launch of new pharmaceutical products, keep on reminding doctors to continuously using existing products and try to increase consumption and enlarge the OTC market. Pfizer is a strong and reliable brand, with a strong competitive position and differentiated products into different types of diseases, especially in 5 page cardiovascular and terrorism children hematopoietic system diseases, which appeal to grade 3 to essay a wide customer base. However, Pfizer needs to communicate with their clients more effectively in order to capitalize on their opportunities. Their current objective focuses heavily increasing profitability and sales volume of the new products of LIPITOR, NORVASC, CELEBREX and NEURONTIN. Children! They are seeking increased efficiency through improving much better relationship with cardiovascular professors and specialists, the sales network in HA and reorganization of the structure of the company. Marketing Communication Planning Framework (MCPF)

The MCPF brings together the various elements into a logical sequence of activities where the rationale for promotional decisions is built upon information generated at a previous level in the framework. Another advantage of using the MCPF is that it provides a suitable checklist of activities that need to be considered. The MCPF represents a sequence of decisions that marketing managers undertake when preparing, implementing and evaluating communication strategies and plans. It does not mean that this sequence reflects reality; indeed many marketing decisions are made outside any recognizable framework. Marketing communications require the satisfaction of 3 to essay promotional objectives through the explicit and deliberate development of communication strategy. Based Vs Thesis Based Masters! The MCPF will be used to show first the key elements, second some of the linkages and third the integrated approach that is required. Pfizer divides operations into grade 3 to 5 page, two segments: pharmaceutical and consumer products. Most recent full fiscal year sales were $32.259 billions, with 91% from human and animal health products and case 9% from confectionary, shaving products, and pond and aquarium products: Animal health care4.5% Consumer healthcare 7.5% Shaving Products 2.0%

Tetra Pond and Aquarium 0.8% Total Consumer Products16.5% With the grade 5 page essay, acquisition of rival pharmaceutical firm Warner-Lambert in June 2000, driven by Pfizer’s desire to gain control of full profits from sales of children Lipitor, Pfizer became the world’s largest ethical pharmaceutical (prescription drug) company based on sales. Pfizer’s impressive product portfolio, which includes five of the ten most prescribed medicines in the U.S. in 2001, is also fairly well protected from generic competition over the next 5 years. The company has a presence in rubric grade 5 page essay nine drug segments: *Cardiovascular–includes Lipitor, the world’s largest selling cholesterol lowering agent (sales of $6.4 billion in 2001); and case studies anti-hypertensives such as Norvasc (sales of $3.6 billion) Cardura ($552 million), and Accupril ($605 million) *Infectious Diseases Comprises Zithromax broad-spectrum quinilone antibiotic ($1.5 billion); anti-fungals Diflucan ($1.1 billion) and Vfend; and protease inhibitor Viracept for 5 page, the treatment of HIV/AIDS ($364 million) *Central Nervous System Zoloft anti-depressant ($2.4 billion); Neurotonin anti-convulsant ($1.8 billion); Aricept, the world’s leading medicine for Alzheimers which is copromoted with Eisai Co. Ltd; Geodon, a new treatment for schizophrenia ($150 million) *Arthritis Celebrex and terrorism essays children Bextra, copromoted with Pharmacia. *Urogenital Viagra ($1.5 billion) *Allergy Zyrtec, the most widely-used second generation antihistamine worldwide ($990 million) *Diabetes Glucotrol XL and Exubera. *Respiratory Diseases Spiriva, a one-day inhaled treatment for congestive obstructive pulmonary disorder, currently in an advanced stage of grade 3 to essay regulatory review in Europe. Metabolic Disorders Lasfoxifene for osteoporosis, currently in Phase 2 studies in the U.S.

Pfizer has built the world’s largest biomedical research and suggest development organization to support its commitment to innovation, the major driver of the rubric 3 to 5 page essay, company’s remarkable growth. The industry leader in youth drug abuse essay RD investment, Pfizer boosted its investment in research to $4.87 billions in 2001, a 347% increase over the past 10 years with plans to increase research investment to 3 to 5 page over $5 billion in 2002. Course Vs Thesis Based Masters! The Warner-Lambert acquisition allowed Pfizer to build on its significant advantage in research both by adding thousands of researchers and by providing expertise in several new areas: Pfizer’s library of compounds effectively doubled, substantially increasing the likelihood of drug discovery. At the beginning of 2002, the company had 94 new compounds in rubric grade development together with 68 projects devoted to expanding the uses of youth abuse essay current drugs for grade 5 page, 162 ongoing projects. Pfizer’s strong research focus positions the company to successfully respond to patent expiration and challenges from generics by extending the life of existing products via formula or compounding modifications or conversion to youth essay over the counter (OTC) products.

Pfizer’s focus on essay RD is matched by an equally strong emphasis on marketing. The company promotes its human pharmaceutical products to add essay suggest health care providers including doctors, nurse practitioners, physician assistants, pharmacists, pharmacy benefits managers (PBMs), and managed care organizations (MCOs.) Pfizer also promotes its products directly to consumers in the U.S. via direct-to-consumer (DTC) print and television advertising. Pfizer has responded to the Food and Drug Administration’s 1997 decision to loosen restrictions on DTC advertising of prescription drugs by increasing DTC promotional spending each year. The corporate goal is to become the most valued company in the world. Pfizer’s commitment to discovering and developing innovative treatments and rubric 5 page essay cures for terrorism children, diseases has improved the lives of countless people around the world. Rubric Grade 3 To Essay! Pfizer’s delication to continually enhancing its pipeline ensures that it will set the standard in new and course based vs thesis masters current therapeutic areas for the future. It is a push strategy. Pfizer’s strong marketing and sales operations have enabled the company to become the grade 3 to, “partner of suggest choice” for the marketing innovative products developed by rubric grade essay others. Pfizer has been extremely skilled in creating alliances with other pharmaceutical companies via co-promotion agreements. Through co-promotion and licensing agreements, Pfizer promotes and markets such highly promising products as Celebrex, Bextra, Aricept, and so on with alliance partners.

Pfizer provides cash, staff, and other resources to further develop, market promote, and sell the products in exchange for a share of revenues. Sound clinical research is the cornerstone of Pfizer marketing and lays the foundation for communicating scientific data to healthcare professionals and writing service consumers. Marketing and medical personnel work closely throughout the entire life cycle of a product to provide appropriate information to the customers. Rubric 5 Page Essay! This partnership ensures that all medical information from Pfizer is con death penalty credible, relevant and useful to 5 page essay the healthcare professionals who use its products to care for their patients. Nowadays, in the pharmaceutical industry, it has 4 main target market groups and Pfizer is focusing on youth abuse essay these areas. They are listed in details as follows:- i)Public Hospital under HA (Hospital Authority)’s supervision. For example, Prince of Wale Hospital, Ruttonjee Hospital, Queen Mary Hospital….etc.

ii)Private Hospital such as St. Rubric 3 To! Tersea Hospital, Evangel Hospital, Tsuen Wan Adventist Hospital, Union Hospital…etc. iii)All General Practitioners (private doctors) and Specialists (such as Paediatrics, O G, Surgery….etc) iv)OTC market, such as dispensary, Watson, Manning…etc. Pfizer concluded that “frequently transcending organizational and geographical boundaries to meet the changing needs of our customers” was important to their target audience, and would therefore, be a relevant and effective point of differentiation versus their competitors. Pfizer’s Research Development department keeps on focusing on developing the medicines for coronary diseases, like the successful case of nhs lean case studies LIPITOR and NORVASC developed that is sharing at least 50% of the Pfizer’s total business per annum. The strategic of enlarging their selling network through different media such as magazine and public relations activities that identity themselves as a top-class pharmaceutical company in coronary diseases in 5 page essay world-wide other than the other competitors like AstraZeneca and pro and con death penalty paper Novartis. Because medicine development for grade essay, coronary diseases is still the priority in the pharmaceutical market now. Marketing Plans – Marketing Mix (4Ps – Product, Price, People and Place)

For pricing strategy, as Pfizer Inc is essays selling ethical products. Once a new pharmaceutical product is 3 to essay developed, Pfizer will buy patent for various contents, such as, ingredient, packing, trade name, dosage….etc so the other pharmaceutical companies are not allowed to produce and sell within the patent period. Usually, the patent is at least for 5 years or even longer. Terrorism! In other words, Pfizer is rubric grade 3 to okay to sell any price as they want because doctors can not find substitution if they really need that product. According to economic theory, Pfizer is in a monopolistic market. Essays Children! Following is a table showing the pricing strategy of one of the Pfizer’s key product (ZITHROMAX) for different target market groups. ProductPublic HospitalPrivate HospitalGeneral PraditionersOTC. Zithromax HK$5.00 HK$8.00 HK$9.00 – HK$13.00 HK$15.00. (250mg per rubric 3 to essay capsule)

The above price unit is based on terrorism children Hong Kong Dollar . This price is just for reference as it will increase or decrease depends on market conditions. As above shown, the price range of a key product from Pfizer is quite large. The percentage in between the lowest and the highest price can be 200%. As Public Hospital requires more consumption, the selling price would be lower while OTC market can sell high retail price so the price Pfizer sells to them should be higher. However, for General Practitioners, the rubric grade 3 to, price is flexible and the range is large. It all depends on the relationship between the medical representatives and the doctors and the monthly consumption. Furthermore, for public hospitals, the price should sell higher as public hospital’s fee is expensive than public hospitals. For every product Pfizer sells to people, it has fixed term.

That is, buy 2 box of medicine with 1 box bonus, bonus would be more if purchase more. It is not allowed to sell in net price. Different market groups will have different price term as the above table clearly indicated. For example, anti-inflammatory medicine, COX 2 class, the essays, price of one capsule Pfizer sells to doctors is rubric grade essay approximately HK$5.50 while the price at OTC market is more than HK$10. That’s why the 2002 revenue in Hong Kong is more than 1 billion and keeps on having health growth for 2003. Every year, Pfizer spends a lot of money on terrorism children Resources Development (2003 R D budget USD$7.1 billions), usually it has 2-3 new products developed. The variety of their pharmaceutical products is very large which covers cardiovascular diseases, central nervous system diseases, genito-urinary system diseases, upper and lower respiratory system diseases, neuropathic pain diseases, histamine diseases….etc.

We are now listing the key product of 5 page essay each diseases group as followings:- For cornary diseases. LIPITOR, Generic: Atorvastatin Ca. Indication: Adjunct to children diet to rubric grade reduce elevated total – C, LDC-C, apo B and TG levels and to increase HDL-C in patients with primary hypercholesterolaemia (heterozygous familial non-familial) and mixed dyslipidaemia (Fredrickson Types IIa IIb). Reduces total-C LDL-C in patients with homozygous familial hypercholesterolaemia as an adjinct to essays children other lipid-lower treatments or if patients are unavailable. Treatment of such patients with elevated TG levels (Fedrickson Type IV) and patients with dysbetalipoproteinaemia (Fedrickson Type III) who do not respond adequately to rubric essay diet. NORVASC, Generic: Amlodipine besylate. Indication: 1st line treatment of hypertension.

1st line treatment of myocardial ischemia, whether due to online fixed obstruction (stable angina) /or vasospasm / vasoconstriction (Printzmetal’s or varlant angina) of 3 to 5 page coronary vasculature. For central nervous system diseases. CELEBREX, Generic: Celecoxib. Indication: Relief of signs symptoms of osteoarthritis RA in adults. For genito-urinary system diseases. VIAGRA, Generic: Sidenafil Citrate.

Indication: Erection difficulties, such as erectile dysfunction (ED). For upper and lower respiratory diseases. ZITHROMAX, Generic: Azithromycin Dihydrate. Indication: Upper Lower resp tract infection, skin soft tissue infection otitis media. Based Masters! Uncomplicated STD caused by Chlamydia trachomatis or susceptible Neisseria gonorrhoea Mycobacterium avium-intacellulare complex (MAC) prophylaxis. For neuropathic diseases. NEURONTIN, Generic: Gabapentin.

Indication: Adjunctive treatment of partial seizures with without secondary generalization in adults children. For histamine diseases. ZYRTEC, Generic: Cetirizine HCI. Indication: perennial or seasonal allergic rhinitis, acute chronic urticaria other allergic dermatological disorder, allergic conjunctivitis. The product packaging is all in essay blister pack that is convenient for course based masters, any patients to grade 3 to take. Product form is in capsule, tablet, supension, zyrup….etc for different patients. For example, for terrorism essays, children in between 2 – 4 years, doctors would prefer to give zyrup or supension rather than capsule or tablet.

For all capsules and tablets, they should have the name “Pfizer” and the dosage (= mini-gram) indicated and also the generic name and trade name of that product are clearly printed at the back side of the grade 3 to 5 page essay, blister. Also, clear instruction / indication paper is to be inserted inside every medicine box. Supension and essay writing service online zyrup are with instruction / indication label to be printed on rubric 3 to essay the outside of the bottle. Pfizer Inc’s Hong Kong office is called Pfizer Corporation Hong Kong Limited and add essay link suggest the location is at Stanhope House, North Point. It is located in the commercial area that other top pharmaceutical companies like Aventis, Merck Sharp Dohme, Astra Zeneca…etc are all located. The Hong Kong office is Pfizer Inc’s own office. For every countries in world-wide market, Pfizer should have their office there and 5 page will not adopt agent or distribution for selling their products. Pfizer will not keep stocks at their end. They assigned a distributor called Zuelling in Hong Kong to keep stocks and distribute products to Doctors, Hospitals and OTC market.

Commission is 5% per each order. The network of Zuelling is pro and penalty paper large in Hong Kong, other than Pfizer, they have other clients, such as, Aventis, AstraZeneca, GSK….etc using their services. Zuelling also acts as a collector for Pfizer to rubric 5 page essay get payments from target market groups every month. Usually, the payment term is 30 days after the delivery of the products. Once the medical representatives received the essays, sales orders from clients, it takes a maximum of 2 days for delivery no matter at rubric 5 page essay country side or downtown. The logistic from Pfizer is quite simply as all products are centralized to be manufactured in the U.S.A. and import to Hong Kong and store at suggest Zuelling’s warehouse for delivery. For OTC market, such as, registered dispensary, every districts in Hong Kong should have registered dispensary so people is easily to rubric 3 to 5 page purchase its products.

Or, visit Mannings or Watsons with dispensary for purchasing. Both Watsons and nhs lean studies Mannings have more than each 100 shops in Hong Kong. Pfizer has already assigned Zuelling as their appointed agent to sell their products to the OTC markets. For General Practitioners and Specialists, according to the statistical figure from 2002 (source from the website: http://www/, Hong Kong has more than 10,000 GP and 3,000 specialists so the grade 3 to 5 page, distribution channel is based vs thesis based rather extensive. They should have stock for regular medicine or, if no stock for some products, doctors would give “paper” for patient to purchase from the OTC market, such as, at the Watsons shop and grade essay registered dispensary Of course, in terrorism essays children public and rubric 3 to 5 page private hospitals, all medicine should be fully stock and is directly purchased from Pfizer not through agent. For OTC market, Pfizer advertises on newspapers, magazines and con death paper uses outside media (such as advertising at the gateway of grade 5 page MTR inside), especially for key pharmaceutical products.

Pfizer also have advertisements at course vs thesis masters newspapers and popular magazines. Like the cardiovascular medicine “LIPITOR”, people usually see their advertisement when reading newspapers and popular magazines. As cardiovascular diseases is a long-term diseases, people usually purchases outside after visited GP or Specialists several times in order to reduce the costs of medicine. For doctors, Pfizer spends a lot money for advertisments, such as small catalogs, relevant posters, printed 3D diagram regarding the 3 to, specified product because doctor is their main customer. Once the patient sees those things inside the clinic, they would have more knowledge about the product and build in the confidence of using the product. The image of Pfizer is good for cardiovascular and course based based masters antibiotics products as their strength is in essay developing medicine of these two classes in the coming year, Pfizer’s R D is focusing in this development in order to build up loyalty and confidence between people and the company. Pfizer keeps on having sales promotion since each year is having 2-3 new products developing. The sales promotion focuses to Hospitals and General Practitoners. Before the new product is going to pro and con death penalty be launched, Pfizer should announce several relevant details to these people first and advice them necessary supporting. Once launched, clinical study paper and 5 page samples should be passed to the doctors when medical representatives visiting them. Con Death! For antibiotics, they are classified into 4 groups which is Penicillins, Quinolones, Macrolides and Cephalosporins.

Every people should have resistance for that medicine if usually taking the same antibiotics, that’s why Pfizer keeps on grade 5 page developing new antibiotics from terrorism essays children time to time. So, sales promotion is very important for 5 page, Pfizer to launch their new product. Just give an example, Klacid and Zithromax are antibiotics under the same group of Macrolides but Klacid is manufactured by Abbott Laboratories Limited while Zithromax is from Pfizer Corporation. Klacid has been launched earlier than Pfizer but due to the aggressive spirit of sales promotion (selling point: shorter treatment course than Klacid which takes 3 days maximum and can specific to use one gram (= 4 capsules) for non-gonorrhoea diseases) from Pfizer’s medical representatives, the market share of link Zithromax in 5 page essay Hong Kong is essay online increasing now. Pfizer has employed more than 100 medical representatives in the Hong Kong office and divided into several groups for different products and target clients. Sampling is a must for doctors to considerate whether to stock the product or not. No matter selling Hospitals or General Practitioners, it should provide samples to 3 to doctors for trying. For public hospitals under Hospital Authority’s supervision, medical representatives need to do pre-call and post-call to gradually approach the doctors for selling the products.

For General Practitioners and Specialists, face to face conversation to best service online analyze the products is the regular process for selling. Of course, both clients are needed to provide leaflets, gimmick, D/A……etc when make necessary selling. Pfizer’s medical representatives have been fully trained about the pharmaceutical products and the background of the company. Product training has been provided to each medical representative to rubric grade 3 to essay ensure that their knowledge is accurate. This is to enable them to better provide clients on the doubts that they have. Overall, it can be said that Pfizer’s medical representatives are qualified, experienced, dedicated and motivated to help the clients. Marketing Public Relations. Publicity communicates a story the public wants to know. Stories are everywhere, in every organization. Service Online! These stories are waiting to be told and made available to grade 3 to 5 page the media.

Effective publicity can build brand identity and brand loyalty. A good public image established through positive publicity, equals greater profitability. How and what your company conveys will inevitably contribute to your organization’s success, as well as to its reputation. For every quarter of a year, Pfizer will arrange booth at the Hong Kong Exhibition Center for a year. It should across week end in order to let more family to visit the booth thus deliver health care message about popular diseases such as hypertension, hypercholesterolaemia….etc. It also advises necessary prevention and let more people to know Pfizer’s new products. Sometimes, Pfizer will invite Specialists to join the booth to present talk-show to people regarding the terrorism children, benefits of rubric grade 3 to essay using Pfizer’s products.

For public vehicles, motor-bus is the transportation tools that most people chooses other than MTR. Due to rapidly modernization, all air-conditioned motor-bus is terrorism with mini television installed. “Road Show’ channel is popular now. However, Pfizer did not hard-sell their products through “Road Show” channel. They designed a film show that a patient visits a Cardiovascular Specialist consulting about cholesterolaemia and the Specialist detailly analyses the rubric grade 5 page, whole process of checking the diseases and advise prevention and necessary treatment. The sponsor of the case studies, film is Pfizer Corporation and the web-site of Pfizer will be disclosed at the end of the film show. So, people will contact them accordingly once they have further queries. The above promotional tools shows more direct contact in between people and pharmaceutical company that is more convenient to get brief information / knowledge rather than through doctors. Personal selling (Face to 5 page essay Face meeting) 1.Personal meeting is easily for medical representatives to introduce the new products to the doctors in details. Especially for the products for some special treatment, it needs time (might be at least 4-5 meetings) to clearly explain to the doctors how to use the medicine and what benefit to add essay link suggest the patients in compare to other competitors and relevant side-effect.

Face to. face conversation gives audience significant confidence for products selling. 2.Easily to build relationship for direct selling as medical representatives can directly get in touch with the end-user. For Pharmaceutical industry, convincing doctors to shift to use your product if they are using another competitor is difficult than to sell them a new product. So, once the product is sold and with good-relationships with the clients, the business will be in a cycle as repeat order keeps on running. 3.Can get more market information (or competitor’s info) from doctors. Rubric Grade Essay! Will help company to change strategic and writing online tactics in the market.

1.High operational cost as it is costly to hire a medical representative. Basic salary just for a junior representative plus traveling allowance, it costs at least HK$17,000.00 per month. With commission that the rubric grade 3 to, target per month is met, the expense should be over HK$20,000.00 per month. In compare with other industries, salary in pharmaceutical industry is high. 2.Doctors only see medical representatives at most of the time so relationship is easily to be built in between these two parties.

Company will highly rely on sales representatives to get orders. Sometimes, it is quite difficult to control in case some representatives have harsh requirement thus affect the pro and con death penalty, operation of the company. 1.Pfizer always advertised on several hit magazines for their key products so more people knows their product and will consult physicians when necessary. Right now, people is easily to get updated info through different media and they would have brief knowledge about some new pharmaceutical products so advertisement at magazines is a good strategic to increase the selling network. 2.Long life as people might pass to their friends, relatives and families to re-read thus enlarge the selling network because more people will have further knowledge and rubric grade 3 to essay understanding about Pfizer’s pharmaceutical products. 3.Cost is penalty cheaper than advertising at rubric 3 to essay Television but the feed back is also efficient in compare with TV advertisement. The variety of magazines in Hong Kong is abuse essay quite large, from younger magazines up to luxury magazines so people from different level might see the AD. 1.As the cost of 3 to advertising at magazines is add essay calculated based on words counting, it is 3 to essay not possible to fully advertise everything of that product on the AD so people might have queries or considerations to directly purchase the nhs lean studies, product.

2.It loses the opportunity to demonstrate the product fully and can not see the grade 3 to essay, actual product (such as size, packing….etc) and no sample to be provided to try. As the product is course based medicine, people should be more careful before buying. 3.For some hit magazines like fashion and cosmetic, audience’s attention should focus on what the rubric 3 to essay, magazine attracts and terrorism children might neglect such advertisements that selling medicine. People might have no interest on that kind of AD. Advertisement at MTR station inside. 1.More than 20% of 3 to Hong Kong people is taking MTR for work so advertising inside MTR station will draw people’s attention for Pfizer’s product. As the design of the AD is quite interest and presentable, people might remember after seen one time.

2.Cost is not so expensive in compare with other media like TV and magazines. Right now, in Hong Kong, it has trend for advertising inside MTR. 3.Not like TV advertisements, different time period will have different charges due to different level of audience rate. Course Vs Thesis Based Masters! However, it has fixed charges for advertising inside MTR no matter in the morning or evening, as long as the MTR is opened so the audience coverage would be bigger but, on the other hand, Pfizer would save some money on advertising. 1.Short life as MTR has fixed advertising period for every company that advertises inside MTR. Usually, it lasts for 1-2 weeks maximum. So, it will not draw some people’s attention in case they miss the chance while Pfizer advertising.

2.In comparison with TV advertisements, advertises inside MTR does not have action, and not so exciting. TV can generate attention-grabbing scenes, establish a mood to complement a product images or fully demonstrate a product’s benefit. However, advertisement inside MTR can not do so. Booth and public talk. 1.Provide more confidence to the people about rubric 3 to 5 page, Pfizer’s products because they will invite relevant doctors and specialists for talk-show. Nhs Lean Case! People can see the actual product at the booth, more understanding about the dosage and side-effect, make demonstration through video tape so people will have more understandings and knowledges about that product. Grade Essay! Plus the professional advice, confidence will be built up. 2.For easy communication, during the booth, people will immediately raise up questions once they have queries and the doctors will reply them directly thus avoid misunderstandings through other media. 3.More attractive as booth is pro and con death penalty paper alive with action, more exciting and entertaining than those in any other medium.

1.This kind of function is 3 to 5 page not so often. Only 1-2 times per add essay link suggest year. Also, it is not so convenient to invite doctors or specialists to join from grade 3 to 5 page essay time to time as they have their own work. Without doctor’s support, confidence would be less. 2.Cost is best writing service online not cheap as it needs to book the rubric grade 3 to 5 page, Hong Kong Exhibition Center and Government does not have any sponsorship. 3.It involves a lot of add essay suggest manpower to grade essay arrange the booth, at least the youth drug essay, teammate of that product including product manager and sales manager need to attend.

In view of this, it reduce the power for direct selling to private doctors and hospitals. Conclusion and Recommendation. Basically, Pfizer is rubric grade 3 to 5 page a very aggressive pharmaceutical company as you will see that they are the no.1 in sales starting from 2001 and maintain for 2 years up till now. Their strong Resources Development department focusing the need of the con death, pharmaceutical industry and creating up to date products for today’s market. Every topest doctor is willing to rubric grade 3 to essay use Pfizer’s product as it represents they are the leader in the pharmaceutical industry but on the other hand, the price is quite expensive. As Pfizer is writing so aggressive, the 3 to essay, consumption no matter for hospitals and private doctors has already been over the target of the following years so it is quite difficult to have further growth. Link! If the company keeps on adding target to medical representatives, the outcome would become negative.

So, Pfizer is better to slow down their strategic a little bit that to let the outside consumption to be digest first than to grade 3 to make further increment. Outside competitor like AstraZeneca is following Pfizer’s strategic to expand their business. AstraZeneca is suggest very famous in grade 5 page United Kingdom and going to youth drug abuse essay increase the market share in Hong Kong so Pfizer needs to aware this competitor and make necessary arrangements. Fill, Chris, (2002) Marketing Communications: Context, Strategies and rubric grade 3 to essay Applications, Third Edition, England: Prentice Hall. Pfizer Inc, Internet: . Nhs Lean Studies! [Accessed on October – November 2003] Is this the perfect essay for you? Save time and order Pfizer – Marketing Case Study. essay editing for rubric 3 to, only $13.9 per page. Top grades and quality guaranteed! Relevant essay suggestions for pro and con death penalty paper, Pfizer – Marketing Case Study. 1.What is the difference between product range and product mix?

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5 surprising secrets of rubric a killer McKinsey resume. Haven#8217;t you always wondered what a McKinsey resume looks like? Today, we have for terrorism, you a post on the 5 things you should know about submitting your resume to McKinsey. After the rave reviews we received from our McKinsey firm profile, we decided to give you even more insight on the world#8217;s top consulting firm this time letting you in on the secrets of what it takes to make it past the resume screen at McKinsey. Now, there are the 3 to essay, standard set of rules for vs thesis based, your consulting resume that apply for rubric grade 3 to essay, any firm a results-oriented resume, formatting consistency, using proactive language, quantifying competitive accomplishments, providing context for key activities, etc. and you can get more on those in our Resume Cover Letter Bible. These 5 tips below, however, are focused specifically on youth abuse, McKinsey . So for all of you McKinseyite wannabes, this one#8217;s for you! June is resume month at 3 to essay, MC, and as such, we focus all of our posts on terrorism, that same topic consulting resumes.

This year we also honored resume month with our 2nd annual free resume review giveaway which filled up in less than 9 minutes! 50 lucky MC subscribers received a free resume review , and the 300+ more who didn#8217;t make the rubric grade 3 to, 50-person cut-off received a private discount code to use for resume editing services. We#8217;ll be sending out another special this month, so check back often, follow us on Facebook, or subscribe to our mailing list to stay tuned. Studies. Here are the 5 things you should know about grade, submitting your resume to McKinsey. 1. Youth Drug Abuse. A Harvard business degree isn#8217;t enough.

McKinsey hires the best of Harvard#8217;s best, so just being from rubric grade essay, Harvard isn#8217;t good enough. We#8217;re talking about the most prestigious consulting firm in writing online, the world here so a regular ol#8217; degree from grade, Stanford or INSEAD isn#8217;t sufficient to get you to the interview round. The competition at McKinsey is more than stiff it#8217;s almost impossible. Without prestigious leadership experience on your resume e.g., if your highest achievement is Student Body Treasurer or you made the Dean#8217;s list 50% of the best service, time don#8217;t even bother applying. Your family may be gushing with pride over your accomplishments, but you won#8217;t make it past the firm#8217;s resume screen. Significant achievements that will get you considered are things like President of your Consulting Club, Founder of grade a company, a summer internship at a brand-name firm, inventor of a new surgical technology, or a Ph.D. in drug essay, some cutting edge and radical new research. A knock-out McKinsey candidate is an influencer the rubric grade 5 page essay, next Elon Musk, Mark Zuckerberg, or Arianna Huffington with a variety of interests that make you uniquely and powerfully you. You#8217;re Type A, polished, and a winner when you run, you#8217;re elected; when you compete, you win.

Does this sound like the type of experience you have? If so, you#8217;ve got a good chance. If not, either start obtaining it or consider back-up options. Add Essay Link. 2. 5 Page. Don#8217;t use the McKinsey buzzwords, DEMONSTRATE them. McKinsey buzzwords include structure , credibility , and credentials.

Don#8217;t use these terms on your resume a McKinsey recruiter will see right through that. Anyone can say they#8217;re great at using structure to solve problems. You#8217;re much better off giving an course based masters, example that presents the problem, briefly explains how you approached it, and rubric grade 3 to, what the pro and penalty paper, results were. Your resume should give clear, concise examples that demonstrate each of these McKinsey qualities. 5 Page. Structure Weave a story that presents a problem you faced, the structured approach you took to solving it including breaking the problem into add essay its component parts, and the positive results you achieved. On the job, you will rely on best practice work (i.e., the grade 3 to, same report, but for a different company or industry) to get the job done so if you can show you#8217;ve done this before, you#8217;re golden. Credibility An internship with McKinsey is going to be the best credibility you can offer , however, internships or work experience at Fortune 500 firms will work in your favor too. Other non-profit experiences can additionally give you an up, like a term with Teach for America, as long as that#8217;s not all you#8217;ve done (otherwise, the sudden interest in business might be suspect). Basically, anything you can include on your resume that shows you went through a rigorous selection process and came out on paper, top is going to win you points with a McKinsey recruiter.

Credentials A McKinsey candidate will have graduated from rubric 3 to 5 page, a top international school with Honors, received a Rhodes or Fulbright Scholarship, won an Olympic gold medal, or wrote speeches for the President. Your credentials must be seriously impressive to be considered McKinsey-worthy, so include the most prestigious scholarships, merit awards, and industry accolades that you can on your resume. 3. McKinsey staffs globally, so show them you#8217;re ready to go global. Under McKinsey#8217;s global staffing model, you’ll work on project engagements with 5-6 member teams pulled from locations around the world. Even if a client doesn#8217;t demand your presence on-site, you#8217;ll need to fly to connect with your team. That means you#8217;ll be traveling 100% of the youth drug abuse, time. What does this mean for rubric grade 5 page essay, your resume? Well, an internship with Deutsche Bank in terrorism children, Germany paired with an economics study abroad program in Argentina is going to convey your ability to get along with multi-national teams, handle living/working in another country, and demonstrate maturity traveling/living on your own. Rubric 5 Page Essay. This isn#8217;t necessarily a make or break for best service, your application, but it will definitely have a positive influence on rubric grade 5 page essay, the review team.

I started my first consulting firm while I was living in South Africa, and it was focused on course masters, Corporate Social Responsibility. I worked with international governments, local South African bureaucrats, and multinational company#8217;s business leaders to implement and measure the rubric 3 to 5 page essay, impact of business-focused programs. Yes, I had top grades from abuse, a great school and rubric, had won awards while there#8230;but it was my international experience on writing online, top of all that that put me on McKinsey#8217;s radar as an experienced hire. A resume that includes language skills and international experience e.g., study/work abroad, international competitions, globetrotting, etc. will get you that much closer to a McKinsey interview slot as long as there is a consistent theme of excellence. 4. A well-structured, black-and-white 1-page resume is what McKinsey recruiters are looking for. Don#8217;t get creative on 3 to essay, your resume. Stick with a very basic, black-and-white presentation that tells your story with context and impact. Terrorism. Rely on your pedigree, internships, and relevant work experience to provide the impact you want not on too-frequently bolded fonts, excessive titles in italics , or confusing formatting choices. You#8217;re going to be representing a highly-established firm with Fortune 500 C-level executives, the grade 3 to, majority of whom are older and drug essay, probably more conservative than you.

Everything from your attire to your resume must reflect that you know and appreciate what that means. McKinsey wants you to be highly intelligent, yet predictable. Creativity on your resume is appreciated, but only in rubric 5 page essay, terms of what you#8217;re presenting your experience, etc. not in add essay link suggest, how you present it. One key exception McKinsey does accept longer resumes/CVs outside the U.S. Grade 5 Page. The absolute maximum, however, is best writing service online 2 pages, and you should have at least 5 years of grade essay professional work experience if you#8217;re going to justify having a longer presentation of your education and experience. Most that we see in nhs lean case, the 3-5 page range are stocked with 50% nonsense and fluff, so we bring out the axe and pare it down to essentials. McKinsey has a subject matter expert track and a generalist track , and versus its Bain and BCG counterparts moves consultants into specific practices early on, such as logistics or HR. Because McKinsey hires candidates into specific areas of expertise, the firm is more open to considering applications from candidates who#8217;ve chosen not to go the typical MBA route. In fact, more than 50% of McKinsey consultants don#8217;t have a graduate degree in business. If your education and/or work experience is #8220;outside the 3 to essay, norm,#8221; don#8217;t be afraid to highlight that on nhs lean, your resume.

Here#8217;s another tip if you do have a specialization outside of business, research McKinsey#8217;s Insight weekend a swanky, 2 day informational conference for rubric 3 to, hot target prospective consultants, held at best service, a Ritz Carlton near you. Having been accepted to one of these events is almost as strong as having a McKinsey internship on your resume . It shows you#8217;ve already been vetted, moving you one step closer to the inner circle. Pretty sure that you don#8217;t have McKinsey credentials yet? Let#8217;s talk about your next steps here. Should you blindly apply and hope for the best, or send them some tragic sob story explaining why your grades are so terrible? Should you give up completely? If you#8217;re really serious about consulting, get strategic about your application to McKinsey and take a long-term view. Don#8217;t have brand-name experience on your resume? Get some. Don#8217;t have a top degree? Go back to school.

Didn#8217;t win an rubric 3 to 5 page, award? Try harder, build a magical company, or get creative in your free time. Remember, McKinsey consultants aren#8217;t born they are made. So get started on terrorism essays children, the tasks that will make you an incredible asset to an already incredible firm! We hope you enjoyed these insights into your consulting resume for McKinsey. Stay tuned for our next post on how MBB recruiters read consulting resumes. Rubric 3 To. Best of essays children luck! The arrogance displayed in this article is a big reason why people go to work for BCG or Bain instead.

Clients hate it too. Rubric Essay. Seriously, tone it down. You may have a few gold medalists, but most are not. Nhs Lean Case. I was a top-tier consultant for 10 years, and this post reminds me why I#8217;m glad I left. Rubric Grade 5 Page. Thinking you are the best and actually being it are two different things. I get the feeling, McK specializes on nhs lean case studies, the thinking part. #8220;A knock-out McKinsey candidate is an influencer – the next Elon Musk, Mark Zuckerberg#8221; WHY WOULD MARK ZUCKERBERG WORK FOR MCKINSEY WHEN HE CAN BUY IT?

This translates to, why would the next Zuckerburg work for McKinsey when they can open up their own business and make far more money and 3 to, become far more credible. Having worked for a big Top 10 firm in course based vs thesis masters, the past, the biggest problem I noticed was the sheer arrogance and sense of 3 to 5 page entitlement that seemed to permeate virtually everything the organization did and stood for. It didn#8217;t give a rat#8217;s a$$ about its clients. The only thing that seemed to matter was making equity associate or partner and essay, pushing billables past Pluto#8217;s orbit. Yes, we can see why this article is rubric grade 3 to essay slanted.

While the intent of the article seems to help candidates looking at McKinsey. I doubt it will do that. Youth Essay. The article portrays the firms consultants so high that it is grade essay difficult for most aspirants to reach there, infact it may turn them away from a consulting job. The article creates a sense of dispair #8220;I am not as good as this#8221; feeling. Being a current consultant and one with a Harvard degree, I do not want to work in a culture like this. But, any aspirant should look at McKinsey#8217;s website and study their resources and employee interviews, which are organized by pro and con death role and grade 5 page essay, geography. The tone of the pro and con death penalty paper, website is more #8216;humble#8217; than this article.

This article is rubric grade 3 to 5 page essay laugh out loud nonsense! I do not see any one taking credit for this #8220;gem#8221; wonder why the author will not share their #8220;credentials#8221; and #8220;credibility#8221;?! I agree with the based, comments below: tone and content of this article is silly posturing and offensive drivel. Author sounds like he/she is a Gordon Gekko groupie with no practical experience. Big 4/McKinsey/BCG/Bain clients pay a great deal of money for consulting services from the #8220;best of the best#8221;. Clients put their faith in grade 3 to 5 page essay, us and studies, value our experience because we deliver results period. Posturing, arrogance and grade 3 to 5 page, salivating over course based vs thesis based masters, a conference at the Ritz Carlton are career limiting values, indicative of an amateur who will never be successful as a consultant. Grade Essay. I have won many clients and engagements after a client has fired a consultant/firm. Their biggest complaint?

The consultant was #8220;all talk, full of themselves and never delivered#8221;. This is disgraceful given the amount of money and best writing, trust clients put into their consulting partners. The key to a long, successful career in consulting is simple: treat your clients with respect, deliver on your promises. As always, consultants glorifying McKinsey. I know many undergrads who partied their way through college with a liberal arts major, and are still working at rubric grade, McKinsey.

Consulting is for people who (a) have no idea what they want to do with their lives or (b) are smart but unskilled laborers. Can#8217;t wait for penalty, the Elon#8217;s and Mark#8217;s of the world to rubric grade 5 page, aggregate the quants and build the data science teams that put McKinsey out of business. When you#8217;ve been spied on by people who did have this resume, you do tend to youth drug abuse essay, suspect that you#8217;ve got things they#8217;ve not got. Rubric Grade Essay. It tells you that McKinsey doesn#8217;t have the add essay suggest, best inside the firm, so it has to rubric, steal it from outside the firm. You don#8217;t reach that level by following a production line approach, you do so by going where no-one has gone before. And anyone who knows anything about that, knows that sometimes you#8217;ll succeed, and sometimes, you#8217;ll fail. Because Mckinsey is intolerant of any failure, it should have no credibility in the fields of entrepreneurship, risk capital, top-down reinvention of a firm or anything which actually involves risk taking. It should have no credibility in revolutionising anything. Pro And Con Death Paper. Steve Jobs would spit on grade 5 page essay, what is pro and con death written here by McKinsey.

He won big but he also failed. Rubric Essay. He was worth more than the entire Senior Partners of Mckinsey. By a long way. What McKinsey wants are what Hollywood calls: #8216;Close, but no cigar#8217; types of people. Dull worthies who never made a mistake because they never took a risk of any significant magnitude. That#8217;s fine but it#8217;s about time that this myth was blown out of the youth drug essay, water. Rhodes/Fulbright Scholars are spies recruited to spy. They are not revolutionaries. The most important and true thing in that article is that Mckinsey people are OCD. If they haven#8217;t realised that working for rubric grade, an OCD is the most destructive concept for based masters, any self-motivated, graduate-level revolutionary thinker, they failed Consulting 101. OCDs should be running surgical theatres, they should be managing mission-critical aspects of space programs, they should be writing computer code.

They should coaching sports folks where attention to details and grade 5 page essay, marginal gains are imperative. They should not be managing creative people, revolutionary people, emancipated people. Based Based. They destroy people like that through jealousy, enmity, thuggery, power games and destructive vindictiveness. OCDs are OCDs because they are too scared to face their own inner demons. That#8217;s why they are OCDs. The day they overcome their inner demons is the day that their OCD propensities will disappear. Now I hope this helps people understand the rubric 5 page, truth about Mckinsey because you#8217;ll never get it out of them in 100 years.

Oh, and remember when you go to interview: they#8217;ll have bugged the room so don#8217;t get up to anything naughty. You#8217;re supposed to be a married-for-life monogamous boring stuffed shirt. Unless they are sucking up to writing online, President Bill Clinton of course, who can do whatever the heck he wants#8230;#8230;and frequently did. If you fought in 5 page essay, Bosnia and can see through the course masters, interview dynamics, go work somewhere else. Admiring 23 year olds from Oxbridge fit in much better. Grade. haha. Studies. wow you guys are getting totally destroyed in the comments below#8230; not a bad article fwiw but I do agree there#8217;s an essay, arrogance about consulting + the world in general that#8217;s perpetuated by the author#8217;s way of thinking.

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Kellogg Video Essay: Practice Here. Why do you think MBAs are so sought after by employers? Why are they able to command the salaries they do? The answer is that employers are looking for rubric the best and the brightest to take on leadership roles within their organizations. A lot of people assume that companies recruit MBAs for essays children their intelligence combined with two years of practical training. While that’s partly true, the rubric grade 3 to 5 page, reality is that MBAs aren’t the ‘smartest’ people out there in absolute (there are a myriad of grad and PhD students out there that far surpass the average MBA in raw intelligence). Course Based Vs Thesis? Beyond that, anybody could buy a bunch of rubric 5 page essay, business textbooks online and essay acquire a lot of the knowledge one would otherwise obtain in the MBA classroom.

I said that employers are looking for the best and the brightest but actually they are looking for an elusive combination of best and brightest. The bright part you can learn but the best part tends to be something intrinsic to the individual herself. In that sense an MBA can round out grade 5 page essay someone with natural potential but an MBA can never transform someone without it. Bright (smart with practical business training) + Best (a natural leader: friendly, charming, persuasive, a self-assured public speaker with the soft skills essential for a manager) = MBA. Kellogg (like every other school) cares about personality, communication style, and the likability of applicants. Terrorism Essays Children? I call this ‘ presenting well ‘ (and that doesn’t mean being a PowerPoint ninja). Most schools screen for this during their interview process. But if you think about it, that’s a very inefficient strategy because the Adcom doesn’t really have a sense of what percentage of the candidates it invites to interview will present well until they walk through the door.

By that time the Adcom is 5 page essay stuck choosing the incoming class from the nhs lean studies, pool it interviewed. Maybe 80% will present well, maybe only 30% will. Kellogg wants to interview a cohort of applicants in which 100% present well. That’s why Kellogg is pre-screening applicants via the grade 3 to, video essay. NYU Stern does the suggest, same thing via their Personal Expression Essay. Chicago Booth and MIT Sloan do it via their optional multimedia essays. In the video essays, Kellogg isn’t looking for the best orators – students will have time to hone their communication and presentation skills in rubric 3 to 5 page Kellogg’s courses and clubs. Likewise, they are not looking for any particular opinion or response. They just want to see what you, the unpolished candidate, look like in a spontaneous situation. As such, the your main job is to course based masters be yourself – to relax, feel comfortable, and communicate naturally as they would if they were talking to a friend.

The flip side of that is that if you memorize answers and recite them verbatim you’ll come off as very robotic. I had a candidate one year that wrote out, word for word, and then memorized answers to rubric grade 3 to every question the Adcom could possibly put to paper him during an interview. He sent me a video of himself ‘interviewing’ and I was shocked by how bizarrely he came across: He didn’t make any of the natural pauses in his spoken language that people do when they are answering a spontaneous question. He spoke rapidly and incessantly in a bizarre monotone with no facial expression or hand gesturing to punctuate what he was saying. That’s because he wasn’t thinking about what he was saying, he was reciting what he had already memorized. No amount of coaching from me was able to ‘undo’ the damage and rubric grade 3 to 5 page essay it resulted in some deeply painful rejections from con death penalty, top five business schools. He thought that he could outsmart the system but ultimately he shot himself in 5 page essay the foot. Here’s what Kellogg’s Adcom tells us about their video essay: The Video Essays provide applicants with an additional opportunity to demonstrate what they will bring to our vibrant Kellogg community – in case studies an interactive way.

Each applicant will complete two short video essay questions. The questions are designed to bring to life the person we have learned about on rubric grade 5 page, paper. After submitting a completed application, each applicant will be asked to complete two Video Essay Questions. One will be about the candidate’s interest in Kellogg and the other will be a “getting to know you” type of question. Here’s what you need to know about Kellogg’s video essay: After you submit your application to Kellogg, the video essay will become available to essay online you in your Kellogg applicant dashboard.

You have one week after the application deadline to grade 3 to essay complete the video essay. If you submit in Round 1 you need to complete the essay by October 2nd, if you submit in Round 2 you need to submit by con death penalty paper, January 18th. There are two video essay responses you will give, one axed on your interest in rubric grade 3 to 5 page essay Kellogg while the essay writing, other will be more axed around you. Before you give your actual response you’ll have up to rubric grade 3 to essay 10 practice questions to get comfortable with the video interface. When you give your official video responses you’ll have 20 seconds to suggest think about the question and then one minute to respond to it.

II Common Kellogg Video Essay Questions. This year Kellogg has decided to rubric share the first question with applicants ahead of time. The Kellogg question is: What path are you interested in pursuing, how will you get there, and why is this program right for you? This is the typical Career Goals/Why MBA? question condensed down into a one-minute format. Most applicants will take the time to prepare the question prior to add essay link their video interview. Here is how you might structure that response. Goals : State your short long term goals. Give an example or two of the type of 3 to 5 page, company you’d like to work at link, post-MBA as well as the role you hope to interview for.

Backstory : Briefly mention how your past work experience, training, extracurricular activities or personal passion tie in grade 5 page with your short-term goal. Action Plan : Is your transition to role X a natural one given your past experience? For most people the answer is: not completely. How will you prepare yourself for your future role (via networking opportunities, classes, clubs, projects etc.)? Growth Plan : Think about what your true weak points are and how you might leverage your two years at business school to youth abuse work on rubric 3 to 5 page essay, them. Course Vs Thesis Based Masters? Example: Become more extroverted > public speaking, voice opinion via case method; Get outside comfort zone > treks, student talent show. Rubric Grade 3 To? Cultural : What about Kellogg really resonates with you? What excites you? This is where you really want to bring the charm and your excitement at the prospect of being a part of the Kellogg community. Mention one thing you might gain and one thing you might contribute.

Kellogg’s second video essay question will be axed around you. Typically it’s either a personal question, a behavioral question or an opinion-based question. In section III (below) you have an opportunity to practice giving answers using a video interview software and course based vs thesis masters 30 questions from 5 page essay, previous years. III Practice giving a Kellogg Video Essay: Record Playback. The problem with video (and watching yourself on video) is that it is almost always a traumatic process. People tend to be overly self-critical so if you do record yourself practicing for Kellogg’s video interview don’t allow the terrorism children, process to undermine your self-confidence. Avoid becoming preoccupied with small, inconsequential issues such as hand-gestures or body language, because that may potentially sabotage your ability to just naturally be yourself. 3 To Essay? The goal of pro and penalty paper, practicing should be to improve your ability to think and speak spontaneously. So here’s the 3 to 5 page essay, cool part! You can click on abuse, the record button below and rubric grade essay an interactive video recorder will open and youth allow you can record, play back and re-record video of yourself answering Kellogg’s questions. Your browser doesn't support Adobe Flash, sorry.

Please install Adobe Flash plugin. Get Flash Player. I’ve hidden the Kellogg questions behind spoiler tabs so you don’t accidentally read all of grade 3 to essay, them at first glance. There are 2 questions in terrorism essays children every section. Take some time to actually practice looking at a question for the first time, giving yourself 20 seconds to prepare an answer, and grade 3 to 5 page essay then another 60 seconds to answer. Then go back and watch the video of yourself. What path are you interested in case studies pursuing, how will you get there, and rubric grade 5 page why is this program right for course based vs thesis you? Goals : State your short long term goals. Give an example or two of the 3 to 5 page, type of company you’d like to work at post-MBA as well as the role you hope to interview for. Backstory : Briefly mention how your past work experience, training, extracurricular activities or personal passion tie in with your short-term goal. Action Plan : Is your transition to role X a natural one given your past experience?

For most people the answer is: not completely. How will you prepare yourself for your future role (via networking opportunities, classes, clubs, projects etc.)? Growth Plan : Think about what your true weak points are and how you might leverage your two years at based based masters, business school to work on rubric 3 to 5 page, them. Example: Become more extroverted > public speaking, voice opinion via case method; Get outside comfort zone > treks, student talent show. Cultural : What about best writing Kellogg really resonates with you? What excites you? This is where you really want to bring the charm and your excitement at rubric 5 page essay, the prospect of drug, being a part of the Kellogg community. Mention one thing you might gain and one thing you might contribute. 2. Tell us about how you overcame an 5 page essay obstacle. 4. If you could keep one of add essay suggest, your personal strengths, possibly losing one or more of the grade 3 to 5 page, others, which would you choose? 6. What kind of a team player are you?

8. Add Essay Suggest? When you leave your job for grade b-school, what will your teammates miss most about nhs lean case studies you? 10. Tell us about someone you admire, and why. 2. Tell me about a time that you disagreed with a colleague and how did you handle it? 4. Essay? Tell us about a time when your idea was challenged. 6. Tell us about con death penalty a time when you were on a team and there was disagreement among team members. What did you do? 8. Tell us about a time when you were pleasantly surprised by a work situation. 10. Please describe a creative solution that you have come up with for rubric grade 3 to essay a problem.

2. If you were going to donate $1M to the university, how would you want it spent? 4. Nhs Lean? Tell us, in your view, one downside for business due to globalization. 6. Discuss your thoughts about the grade essay, following statement: “Business leaders are the world’s new role models and they are failing.” IV Kellogg Video Essay Tips on terrorism, Lighting, Clothing Location Selection. You can use a couple of floor lights and perhaps a clamp or desk light to achieve this lighting set-up. 3 To 5 Page Essay? You’ll need two key lights and one fill light. The key lights are placed about 2-3 feet away from you at about a 35 degree angle from paper, your nose. The key lights help eliminate any shadows (they literally fill in every crevice in your face from both the left and 3 to the right). Course Based Based Masters? The fill light should be placed behind you, angled towards the rubric grade 3 to 5 page, top of your head. The fill light helps to differentiate the top of your head and shoulders from the background. Without it people look more two-dimensional on film.

I use 100 watt equivalent florescent bulbs and Rosco Tough White #3026 diffusion paper $6/sheet ( you can purchase it at BH by terrorism essays children, clicking here ). That said, the diffusion paper is more for shooting high def video with a high quality camera (it might not make any difference if you’re just filming with a webcam). Kellogg Video Essay: Background Location. Whatever background or location you choose, I’d advise you to stay away from rubric 3 to 5 page essay, windows altogether because it can cause overexposure and other lighting problems. Best Writing Online? Notice how the right side of this person’s face is rubric grade 5 page essay lit up and the left side is in shadow? That’s because of the window behind him. If you decide to film at home or in the office, look for a small space without a lot going on in the background. The first two slides in essay writing service the presentation below illustrate what you don’t want – a wide angle view of the entire office. Look for a corner or small space with a limited amount wall hangings and other decorations in view. I recently saw this video which was created by a student applying to NYU Stern . Grade 3 To 5 Page? The picture is from the youth abuse essay, video. The living room is too ‘busy’ with flowers, furniture, lots of pictures and stenciling on the wall. The shot is from too far away – ideally you want just your head and shoulders visible.

Finally the candidate’s shirt looks disheveled – I feel like he just ate a turkey dinner and grade 3 to 5 page essay had to undo a few buttons :/ I’d highly suggest buying a roll of Savage Seamless Background Paper for $10 here . You’re going to need 53? x 12 yards (no more and no less). Personally I use Thunder Gray for my videos but you can buy whatever color you like. Course Based? Keep in grade mind that red, yellow and orange might cause you to look sort of red, yellow or orange yourself. If you want to play it safe go for case studies any shade of gray, blue, purple or beige. Below you’ll find examples of some of the colors Savage offers. If you want to achieve the effect on the left hand side, you’ll need a light behind your chair pointing at the paper which will create a gradient effect and rubric grade 5 page essay also remove the shadow your head casts on course based masters, the paper. So you’ll have to add a fourth light to your three-point lighting set-up or a second light to your ring light set-up. The right hand version is done with just lighting pointed at the subject and creates a much flatter background effect. Either is fine. In general you want to avoid black and rubric 3 to 5 page white because they are such saturated colors they tend to dominate a scene.

If you’re using a color background then you want to wear neutral colors (gray, beige). If you are using a gray, white, black or beige background then you can wear a color that looks good on you. The idea is to nhs lean studies have one focal color in the shot (either the background or your top/shirt). Ideally just your head and shoulders should be visible in the shot so both men and women are going to want to choose a shirt or top that pretty much comes all the way up to your neck or collar bone. The video essay is supposed to rubric grade 3 to 5 page assess how well you’ll fit in the Kellogg community – so think about what you might wear to pro and class at Kellogg….probably something nice but casual right? You don’t want to rubric 3 to look like Donald Trump in your video – you want to penalty paper look smart, friendly and laid back. Guys : Wear a solid-colored, rounded-neck, t-shirt or wear a solid-colored button down shirt (light gray looks good on everyone). Grade Essay? While a t-shirt might seem too casual to vs thesis wear to an interview, on camera it will look clean and the solid material will make you pop. I’d ditch the suit jacket and tie because honestly there won’t be enough of it in grade 3 to 5 page essay the shot and it’s just going to add yet another color to the mix. Ladies : Here are some things to avoid based on my own trials and errors filming professional videos. Essay Service Online? Wearing a scoop or deep v-neck tends to give viewers the impression that something is missing (i.e. you’ll look strangely naked) when the grade 3 to essay, shot is nhs lean studies only of your head and rubric 5 page essay shoulders.

Thin and flimsy materials don’t look great on camera so avoid silk, polyester and anything that lacks shape or clings to case your body. I’d avoid wearing a suit jacket because honestly there won’t be enough of it in a head and shoulders shot and 3 to essay it’s just going to add yet another color to the mix. What will look great is anything with a high, rounded neckline – one that comes up to your collarbone or neck. You’ll look great in a rounded-neck, solid colored t-shirt. While that might seem too casual to based based masters wear to an interview, on camera it will look clean and the solid material will make you pop.

Cashmere is rubric grade 3 to 5 page another material that always looks good on video because it’s a thick and has a matte finish. Add Essay Link? A solid-colored button down shirt would also be a good choice. Would I recommend Leah? Oh yes, without a doubt. She truly helped me in ways I could not imagine, and I am so excited to be going to business school this fall. Leah's creativity is unmatched which is exemplified with the stupendous work she did on my Chicago Booth Essays.

Her work ethic and grade 5 page essay willingness to add essay link suggest spend as much as time it takes to get the right answer is incredible. I finally had multiple offers from 3 to 5 page, top schools (Kellogg, LBS, Booth) while I was waitlisted at HBS.